Facebook Lets Businesses Plug In CRM Email Addresses To Target Customers With Hyper-Relevant Ads | TechCrunch
This week’s Dreamforce event in San Francisco officially established Salesforce.com as the player in enterprise social media, complete with the announcement of Custom Audiece Ads from Facebook.
A select group of firms, including Salesforce.com, now have the ability to target ads on the Facebook platform via email addresses and phone numbers.
The game is afoot!
Amazing post from Brian Solis summarizing the expanded conversion cycle initiated by Facebook advertising.
“To engage more effectively through Facebook’s social advertising platform requires that all strategies and campaigns commence with a stated purpose.”
