Ed Peterson

Vine for Android

Mon, 03 Jun 2013 10:17:22 -0400

It’s on!

"Amazon is not a retailer anymore, it is the largest behavioral marketing company in the world."

Thu, 25 Apr 2013 22:48:14 -0400

“Amazon is not a retailer anymore, it is the largest behavioral marketing company in the world.”

- Yaakov Kimelfeld, chief research officer at Kantar Media Compete, talking to Reuters about the company’s advertising network prospects. (via parislemon)

Social Media Jedi Blog: 12 Personality Types In Social Media Revealed [INFOGRAPHIC]

Wed, 24 Apr 2013 18:17:54 -0400

Social Media Jedi Blog: 12 Personality Types In Social Media Revealed [INFOGRAPHIC]:

cliveroach:

A new research project investigating the rising influence of social media in people’s lives has uncovered a new breed of internet personalities.

The 12 personality types are:

Ultra
Deniers
Dippers
Virgins
Lurkers
Peacocks
Ranters
Ghosts
Changelings
Quizzers
Informers

Great view of social media participation

Why you should move that button 3px to the left

Wed, 17 Apr 2013 22:12:58 -0400

Why you should move that button 3px to the left:

parislemon:

Braden Kowitz on the importance of the details in design:

There’s a curious brain hack at work here. Our minds are deeply tied to emotional states. Being frustrated or happy changes the way we approach problems. I have certainly been in a bad mood, gotten confused by a product, and found myself repeatedly smashing a button to no effect. In my frustration, I try the same thing, justharder. But it doesn’t help me accomplish my goal.

When we’re happy, using an interface feels like play. The world looks like a puzzle, not a battle. So when we get confused, we’re more likely to explore and find other paths to success. There’s a whole book on this topic: Emotional Design by Don Norman. But here’s the important bit: Getting design details right can create positive emotional states that actually make products easier to use.

UX love

Building Blocks of B2B Social Media from SoCon13

Fri, 15 Feb 2013 17:57:45 -0500

Thanks to the organizers of SoCon13 for the opportunity to leading a session on B2B social media best practices. Here is the deck from my session. You can see the other presentation on the SoCon site.

B2B Social Media Channels

Sun, 18 Nov 2012 22:38:57 -0500

It was a pleasure to share lessons learned from the trenches of B2B social media strategy at last week’s SocialIntel conference. Thanks to everyone who came out!

B2B Social Media Strategy SocialintelATL November 13, 2012 from Ed Peterson

Ways To Increase A Facebook Page’s Reach Without Paying - AllFacebook

Wed, 14 Nov 2012 16:16:15 -0500

Ways To Increase A Facebook Page’s Reach Without Paying - AllFacebook:

The big three on Facebook are reach, growth and engagement. Here are some tips on feeding the feed.

The Coming Together of Search & Social

Thu, 11 Oct 2012 16:26:20 -0400

The Coming Together of Search & Social:

Awesome insights on the confluence of social media and search from Prominent Placement CEO Stacy Williams. One of the highlights of this week’s Digital Atlanta presentations.

A Crystal Clear Explanation of How Social Media Influences SEO

Wed, 03 Oct 2012 09:48:15 -0400

A Crystal Clear Explanation of How Social Media Influences SEO

Facebook Lets Businesses Plug In CRM Email Addresses To Target Customers With Hyper-Relevant Ads | TechCrunch

Sat, 22 Sep 2012 21:40:00 -0400

Facebook Lets Businesses Plug In CRM Email Addresses To Target Customers With Hyper-Relevant Ads | TechCrunch:

This week’s Dreamforce event in San Francisco officially established Salesforce.com as the player in enterprise social media, complete with the announcement of Custom Audiece Ads from Facebook.

A select group of firms, including Salesforce.com, now have the ability to target ads on the Facebook platform via email addresses and phone numbers.

The game is afoot!

Pew Internet: New data out today: Mobile privacy

Wed, 05 Sep 2012 12:28:30 -0400

Pew Internet: New data out today: Mobile privacy:

pewinternet:

Have you ever uninstalled or avoided an app due to concerns about too much personal information being shared? More than half of app users have.

54% of app users have decided to not install a cell phone app once they discovered how much personal information they would need to share in order to…

Go Mobile or Go Home

Thu, 23 Aug 2012 10:40:00 -0400

Go Mobile or Go Home:

Great stats and commentary on the state of Mobile Marketing from Edelman’s Tim Hayden. Tim’s notion of the “Push Button Life” on slide 7 is critical for marketers to keep in mind. Great content is easily wasted if user experience is cumbersome. Simplicity is the mantra!

Content Curation Tools from Mass...

Mon, 06 Aug 2012 13:04:31 -0400

Content Curation Tools from Mass Relevance
marketingtechblog.com

Some of you may be asking what content curation is. There’s a ridiculous volume of content being published on the web via Twitter, Facebook, blogs, news, YouTube and other mediums. Chances are that some of that content is valuable to y…

Mass Relevance: Tools to Leverage Content Curation http://flpbd.it/LjFZb

Big Data Is The Future Of Marketing - Business Insider

Thu, 02 Aug 2012 13:35:11 -0400

Big Data Is The Future Of Marketing - Business Insider:

The best article on social media and its ramifications I have read this year:

To put it simply, the Internet has proven to be the perfect direct response marketing medium, but a wasteland useless to any marketer that cannot sell their product directly online. If Pampers, Coca Cola, and Nissan could have spent more money in digital they would do so. They just never could. Until now.

Enter Social.

The ROI of Infographics | Social Media Explorer

Wed, 01 Aug 2012 10:34:11 -0400

The ROI of Infographics | Social Media Explorer:

Great perspective on the expectations marketers should have for their investments in infographics

Scanning my phone at lunch I noticed that my Facebook friend DJ...

Tue, 10 Jul 2012 13:54:00 -0400

Scanning my phone at lunch I noticed that my Facebook friend DJ Logic “Likes” Brooks Brothers. Buying FB now!

The secret trifecta for building an engaged audience [infographic]

Tue, 03 Jul 2012 11:56:14 -0400

The secret trifecta for building an engaged audience [infographic] :

Great top line ideas for audience building online.

Talk With the Experts: User-Generated Content

Fri, 22 Jun 2012 13:15:53 -0400

Talk With the Experts: User-Generated Content:

Cindy Toy from Cisco System and I are leading a webinar on User-Generated Content strategy June 27 at noon EST. Please join us!

pewinternet: New report: For the first time, half of seniors...

Mon, 11 Jun 2012 21:09:44 -0400

pewinternet:

New report: For the first time, half of seniors use the internet. As of April 2012, 53% of American adults age 65 and older use the internet or email. Though these adults are still less likely than all other age groups to use the internet, the latest data represent the first time that half of seniors are going online. After several years of very little growth among this group, these gains are significant.

Read more…

"Amazing post from Brian Solis summarizing the expanded conversion cycle initiated by Facebook..."

Tue, 05 Jun 2012 16:09:00 -0400

“

Amazing post from Brian Solis summarizing the expanded conversion cycle initiated by Facebook advertising.

“To engage more effectively through Facebook’s social advertising platform requires that all strategies and campaigns commence with a stated purpose.”

”

- Facebook to Marketers, It’s Time for a Click to Action | TechCrunch