Even if you are not on the front lines of utilizing Facebook, the informatics and research from EdgeRank Checker’s blog are a great source of insight about the shaping digital marketplace.

A post this week included a reminder about relative impact of a good old fashion comment in comparison to a “Like” on a Facebook post:

For every Like a Post gets, it received on average 3.1 Clicks. For every Comment a Post receives, it results on average 14.678 Clicks. This ultimately means that the more engagement your update receives, the more Clicks it will receive. What is interesting about this data is that a Comment results in roughly 4 times the amount of Clicks.

Comments 4x More Valuable Than Likes