The Best and Worst Ways to Handle a Bad Yelp... →
When I was working as a social media consultant for small businesses, bad Yelp reviews to restaurants and service businesses were my #1 source for referrals. This Atlantic Wire article has a fun take on what can sometimes be a disastrous situation. My best advice is not to pick a fight and respond honestly and proportionately.
The World’s Biggest Focus Group and How to Work It... →
Great insights from Dave Williams on the power of Facebook as a sentiment tool. Having a social pool for surveys means having an audience. Investing in content and engagement leads to all kind of opportunities for brands!
AmEx Tests New Ways to Transact in Social Media |... →
I am calling AMEX as the head honcho in the world of big brand SoMoLo (Social, Mobile Local marketing).
Logic Emotion: Social Business: Where It's Been &... →
Great insights on the next stage of social media for business
Mothers are more than twice as likely as the general population to say that...– In-Store Messaging Particularly Influential for Moms
Sales Versus Surveys
parislemon: When comScore released their latest U.S. smartphone market share numbers earlier today, I was a bit confused. According to comScore, Google (Android) usage surpassed 51% last quarter. Apple (iPhone) meanwhile, was at 30.7%. Those numbers alone aren’t necessarily surprising, comScore measures overall market usage, not just new sales and Android devices (as a whole) had been...