December 2011
13 posts
Mobile accounts for 18% of Christmas traffic →
Mobile continues its explosive growth, but note that smartphones and tablets are independent channels.
6 Do's & Don'ts for Social Business →
Sharing Trends in 2011 →
6 Simple Tips to Optimize Your Mobile Website →
44% Smartphone Penetration in U.S. →
Instagram Becomes The Largest Mobile Social... →
How an Integrated Marketing Campaign Boosted... →
The Modern Media Agency Series is supported by IDG. Where should mobile fit in a promotional campaign? Watch this response to that question from Anna Bager, leader of mobile initiatives at IAB… Media agencies MEC and Ogilvy & Mather faced a tough challenge earlier this year: to grow the amou…
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The 95 Year History of Inbound Marketing
While Inbound Marketing, the science of getting found by customers, is a core precept of digital marketing strategy, it is far from a new idea. The lineage of engaging customers on their own terms traces back to Memphis, Tennessee and the founding of Piggly Wiggly almost a century ago.
The brain child of Clarence Saunders in 1916, Piggly Wiggly was the country’s first self-service grocery...
Blogs Rising As Content Marketing Tactic →
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The Latest in Social Mobile Local (SoMoLo)
On the heals of Friday’s buyout of Gowalla by Facebook, here is a quick review from Socialfresh of the five hot trends in SoMoLo as we head into 2012.
Why Facebook Bought Gowalla and 4 Other Location Marketing Updates
What's in Your Mobile Wallet? →
A glimpse at the future of payment and loyalty