April 2013
3 posts
“Amazon is not a retailer anymore, it is the largest behavioral marketing company...”
– Yaakov Kimelfeld, chief research officer at Kantar Media Compete, talking to Reuters about the company’s advertising network prospects. (via parislemon)
Apr 26th
69 notes
2 tags
Social Media Jedi Blog: 12 Personality Types In... →
cliveroach: A new research project investigating the rising influence of social media in people’s lives has uncovered a new breed of internet personalities. The 12 personality types are: Ultra Deniers Dippers Virgins Lurkers Peacocks Ranters Ghosts Changelings Quizzers Informers Great view of social media participation
Apr 24th
1 note
Why you should move that button 3px to the left →
parislemon: Braden Kowitz on the importance of the details in design: There’s a curious brain hack at work here. Our minds are deeply tied to emotional states. Being frustrated or happy changes the way we approach problems. I have certainly been in a bad mood, gotten confused by a product, and found myself repeatedly smashing a button to no effect. In my frustration, I try the same thing,...
Apr 18th
71 notes
February 2013
1 post
7 tags
Building Blocks of B2B Social Media from SoCon13
Thanks to the organizers of SoCon13 for the opportunity to leading a session on B2B social media best practices.  Here is the deck from my session.  You can see the other presentation on the SoCon site. 
Feb 15th
November 2012
2 posts
3 tags
B2B Social Media Channels
It was a pleasure to share lessons learned from the trenches of B2B social media strategy at last week’s SocialIntel conference.  Thanks to everyone who came out! B2B Social Media Strategy SocialintelATL November 13, 2012 from Ed Peterson
Nov 19th
2 notes
Ways To Increase A Facebook Page’s Reach Without... →
The big three on Facebook are reach, growth and engagement. Here are some tips on feeding the feed.
Nov 14th
October 2012
2 posts
The Coming Together of Search & Social →
Awesome insights on the confluence of social media and search from Prominent Placement CEO Stacy Williams.  One of the highlights of this week’s Digital Atlanta presentations.
Oct 11th
A Crystal Clear Explanation of How Social Media... →
Oct 3rd
September 2012
2 posts
3 tags
Facebook Lets Businesses Plug In CRM Email... →
This week’s Dreamforce event in San Francisco officially established Salesforce.com as the player in enterprise social media, complete with the announcement of Custom Audiece Ads from Facebook. A select group of firms, including Salesforce.com, now have the ability to target ads on the Facebook platform via email addresses and phone numbers. The game is afoot!
Sep 23rd
2 tags
Pew Internet: New data out today: Mobile privacy →
pewinternet: Have you ever uninstalled or avoided an app due to concerns about too much personal information being shared? More than half of app users have. 54% of app users have decided to not install a cell phone app once they discovered how much personal information they would need to share in order to…
Sep 5th
8 notes
August 2012
4 posts
4 tags
Go Mobile or Go Home →
Great stats and commentary on the state of Mobile Marketing from Edelman’s Tim Hayden.  Tim’s notion of the “Push Button Life” on slide 7 is critical for marketers to keep in mind.  Great content is easily wasted if user experience is cumbersome.  Simplicity is the mantra!
Aug 23rd
Aug 6th
Big Data Is The Future Of Marketing - Business... →
The best article on social media and its ramifications I have read this year: To put it simply, the Internet has proven to be the perfect direct response marketing medium, but a wasteland useless to any marketer that cannot sell their product directly online. If Pampers, Coca Cola, and Nissan could have spent more money in digital they would do so. They just never could. Until now.  Enter...
Aug 2nd
The ROI of Infographics | Social Media Explorer →
Great perspective on the expectations marketers should have for their investments in infographics 
Aug 1st
July 2012
2 posts
4 tags
Jul 10th
The secret trifecta for building an engaged... →
Great top line ideas for audience building online.
Jul 3rd
June 2012
3 posts
Talk With the Experts: User-Generated Content →
Cindy Toy from Cisco System and I are leading a webinar on User-Generated Content strategy June 27 at noon EST. Please join us!
Jun 22nd
1 tag
Jun 12th
25 notes
3 tags
“Amazing post from Brian Solis summarizing the expanded conversion cycle...”
– Facebook to Marketers, It’s Time for a Click to Action | TechCrunch
Jun 5th
May 2012
6 posts
The Best and Worst Ways to Handle a Bad Yelp... →
When I was working as a social media consultant for small businesses, bad Yelp reviews to restaurants and service businesses were my #1 source for referrals. This Atlantic Wire article has a fun take on what can sometimes be a disastrous situation.  My best advice is not to pick a fight and respond honestly and proportionately.  
May 29th
The World’s Biggest Focus Group and How to Work It... →
Great insights from Dave Williams on the power of Facebook as a sentiment tool.  Having a social pool for surveys means having an audience.  Investing in  content and engagement leads to all kind of opportunities for brands!
May 15th
AmEx Tests New Ways to Transact in Social Media |... →
I am calling AMEX as the head honcho in the world of big brand SoMoLo (Social, Mobile Local marketing).
May 14th
Logic Emotion: Social Business: Where It's Been &... →
Great insights on the next stage of social media for business
May 7th
“Mothers are more than twice as likely as the general population to say that...”
– In-Store Messaging Particularly Influential for Moms
May 3rd
Sales Versus Surveys
parislemon: When comScore released their latest U.S. smartphone market share numbers earlier today, I was a bit confused. According to comScore, Google (Android) usage surpassed 51% last quarter. Apple (iPhone) meanwhile, was at 30.7%. Those numbers alone aren’t necessarily surprising, comScore measures overall market usage, not just new sales and Android devices (as a whole) had been...
May 1st
28 notes
April 2012
6 posts
Crowdsourcing and “The IKEA Effect” | Freeworld... →
Great insights on crowdsourcing from my main man Sean Wood at Freeworld Media - People increase their belief in the value of the product when they’ve had a hand in creating it.
Apr 19th
Tumblr Tests New Tools for Users and Brands  →
Apr 13th
Local To Account for Two-Thirds of Mobile Ad Spend... →
Mobile enables true local!
Apr 10th
SEO Is Dead | Marketing Technology Blog →
SEO wake up call from Douglas Karr
Apr 7th
How to Beat Walmart On Facebook | DigitalNext: A... →
Insights from David Williams on using Facebook’s targeting tools to take on the big boys.
Apr 5th
Social Media - Top B2B Firms Gaining 230% More... →
Apr 1st
March 2012
10 posts
Mobile to Account for 25% of Paid Search Clicks on... →
Tablets, tablets, tablets!
Mar 28th
Mobile - 'Generation C' Is the New Gen Y:... →
Mar 23rd
Wal-Mart Gears Up Online as Customers Defect to... →
Wal-Mart’s traditional customers — bargain hunters making less than $50,000 a year — are getting more tech savvy, and less-strapped shoppers who began frequenting Wal-Mart during the recession are now rediscovering Amazon.
Mar 21st
parislemon: Power  →
Great take on the future needs of future mobile. parislemon: My single biggest takeaway from SXSW was all the talk about battery life. Every single person. All the time. People changing plans because they needed to recharge their phones. People walking around with chargers. People who were chargers. Mophies galore. People uninstalling apps that would…
Mar 18th
214 notes
Why Facebook is abandoning "likes" for Sponsored... →
Big picture behing the March 30 Timeline transition
Mar 15th
We&Co Interview →
Team We&Co live at Startup Riot in Atlanta, GA
Mar 15th
Search Users Overwhelmingly Opposed to... →
Mar 12th
Mar 9th
10 notes
Research points to widespread smartphone take-up... →
Mar 9th
88% of Smartphone Users Notice Ads on Device →
Are we in the Mad Men ear of mobile marketing?
Mar 2nd
February 2012
6 posts
How to Write Call-to-Action Copy That Gets... →
Great basic insights on constructing calls to action that get clicks!
Feb 28th
Mobile-Local Search and Display Ad Clicks Yield... →
Feb 17th
7 Examples of Brands That Pop on Pinterest →
Feb 16th
The Rise Of Content Marketing [Infographic] —... →
Feb 9th
The History of Marketing: An Exhaustive Timeline... →
Feb 9th
How Facebook's 'Frictionless Sharing' Can Create... →
Feb 1st
January 2012
10 posts
“The tablet is outpacing smartphones with an add-to-cart rate of 10.8 percent...”
– 5 tips to develop an effective tablet strategy - Mobile Commerce Daily - Columns
Jan 31st
Marketers, Here are the Keys to Your IT... →
Jan 26th
Marketers Analyze What It Means When Customers... →
Jan 24th