Amazon is not a retailer anymore, it is the largest behavioral marketing company...– Yaakov Kimelfeld, chief research officer at Kantar Media Compete, talking to Reuters about the company’s advertising network prospects. (via parislemon)
Social Media Jedi Blog: 12 Personality Types In... →
cliveroach: A new research project investigating the rising influence of social media in people’s lives has uncovered a new breed of internet personalities. The 12 personality types are: Ultra Deniers Dippers Virgins Lurkers Peacocks Ranters Ghosts Changelings Quizzers Informers Great view of social media participation
Why you should move that button 3px to the left →
parislemon: Braden Kowitz on the importance of the details in design: There’s a curious brain hack at work here. Our minds are deeply tied to emotional states. Being frustrated or happy changes the way we approach problems. I have certainly been in a bad mood, gotten confused by a product, and found myself repeatedly smashing a button to no effect. In my frustration, I try the same thing,...
Building Blocks of B2B Social Media from SoCon13
Thanks to the organizers of SoCon13 for the opportunity to leading a session on B2B social media best practices. Here is the deck from my session. You can see the other presentation on the SoCon site.
B2B Social Media Channels
It was a pleasure to share lessons learned from the trenches of B2B social media strategy at last week’s SocialIntel conference. Thanks to everyone who came out! B2B Social Media Strategy SocialintelATL November 13, 2012 from Ed Peterson
Ways To Increase A Facebook Page’s Reach Without... →
The big three on Facebook are reach, growth and engagement. Here are some tips on feeding the feed.
The Coming Together of Search & Social →
Awesome insights on the confluence of social media and search from Prominent Placement CEO Stacy Williams. One of the highlights of this week’s Digital Atlanta presentations.
A Crystal Clear Explanation of How Social Media... →
Facebook Lets Businesses Plug In CRM Email... →
This week’s Dreamforce event in San Francisco officially established Salesforce.com as the player in enterprise social media, complete with the announcement of Custom Audiece Ads from Facebook. A select group of firms, including Salesforce.com, now have the ability to target ads on the Facebook platform via email addresses and phone numbers. The game is afoot!
Pew Internet: New data out today: Mobile privacy →
pewinternet: Have you ever uninstalled or avoided an app due to concerns about too much personal information being shared? More than half of app users have. 54% of app users have decided to not install a cell phone app once they discovered how much personal information they would need to share in order to…
Go Mobile or Go Home →
Great stats and commentary on the state of Mobile Marketing from Edelman’s Tim Hayden. Tim’s notion of the “Push Button Life” on slide 7 is critical for marketers to keep in mind. Great content is easily wasted if user experience is cumbersome. Simplicity is the mantra!
Big Data Is The Future Of Marketing - Business... →
The best article on social media and its ramifications I have read this year: To put it simply, the Internet has proven to be the perfect direct response marketing medium, but a wasteland useless to any marketer that cannot sell their product directly online. If Pampers, Coca Cola, and Nissan could have spent more money in digital they would do so. They just never could. Until now. Enter...
The ROI of Infographics | Social Media Explorer →
Great perspective on the expectations marketers should have for their investments in infographics
The secret trifecta for building an engaged... →
Great top line ideas for audience building online.
Talk With the Experts: User-Generated Content →
Cindy Toy from Cisco System and I are leading a webinar on User-Generated Content strategy June 27 at noon EST. Please join us!
Amazing post from Brian Solis summarizing the expanded conversion cycle...– Facebook to Marketers, It’s Time for a Click to Action | TechCrunch
The Best and Worst Ways to Handle a Bad Yelp... →
When I was working as a social media consultant for small businesses, bad Yelp reviews to restaurants and service businesses were my #1 source for referrals. This Atlantic Wire article has a fun take on what can sometimes be a disastrous situation. My best advice is not to pick a fight and respond honestly and proportionately.
The World’s Biggest Focus Group and How to Work It... →
Great insights from Dave Williams on the power of Facebook as a sentiment tool. Having a social pool for surveys means having an audience. Investing in content and engagement leads to all kind of opportunities for brands!
AmEx Tests New Ways to Transact in Social Media |... →
I am calling AMEX as the head honcho in the world of big brand SoMoLo (Social, Mobile Local marketing).
Logic Emotion: Social Business: Where It's Been &... →
Great insights on the next stage of social media for business
Mothers are more than twice as likely as the general population to say that...– In-Store Messaging Particularly Influential for Moms
Sales Versus Surveys
parislemon: When comScore released their latest U.S. smartphone market share numbers earlier today, I was a bit confused. According to comScore, Google (Android) usage surpassed 51% last quarter. Apple (iPhone) meanwhile, was at 30.7%. Those numbers alone aren’t necessarily surprising, comScore measures overall market usage, not just new sales and Android devices (as a whole) had been...
Crowdsourcing and “The IKEA Effect” | Freeworld... →
Great insights on crowdsourcing from my main man Sean Wood at Freeworld Media - People increase their belief in the value of the product when they’ve had a hand in creating it.
Tumblr Tests New Tools for Users and Brands →
Local To Account for Two-Thirds of Mobile Ad Spend... →
Mobile enables true local!
SEO Is Dead | Marketing Technology Blog →
SEO wake up call from Douglas Karr
How to Beat Walmart On Facebook | DigitalNext: A... →
Insights from David Williams on using Facebook’s targeting tools to take on the big boys.
Social Media - Top B2B Firms Gaining 230% More... →
Mobile to Account for 25% of Paid Search Clicks on... →
Tablets, tablets, tablets!
Mobile - 'Generation C' Is the New Gen Y:... →
Wal-Mart Gears Up Online as Customers Defect to... →
Wal-Mart’s traditional customers — bargain hunters making less than $50,000 a year — are getting more tech savvy, and less-strapped shoppers who began frequenting Wal-Mart during the recession are now rediscovering Amazon.
parislemon: Power →
Great take on the future needs of future mobile. parislemon: My single biggest takeaway from SXSW was all the talk about battery life. Every single person. All the time. People changing plans because they needed to recharge their phones. People walking around with chargers. People who were chargers. Mophies galore. People uninstalling apps that would…
Why Facebook is abandoning "likes" for Sponsored... →
Big picture behing the March 30 Timeline transition
We&Co Interview →
Team We&Co live at Startup Riot in Atlanta, GA
Search Users Overwhelmingly Opposed to... →
Research points to widespread smartphone take-up... →
88% of Smartphone Users Notice Ads on Device →
Are we in the Mad Men ear of mobile marketing?
How to Write Call-to-Action Copy That Gets... →
Great basic insights on constructing calls to action that get clicks!
Mobile-Local Search and Display Ad Clicks Yield... →
7 Examples of Brands That Pop on Pinterest →
The Rise Of Content Marketing [Infographic] —... →
The History of Marketing: An Exhaustive Timeline... →
How Facebook's 'Frictionless Sharing' Can Create... →
The tablet is outpacing smartphones with an add-to-cart rate of 10.8 percent...– 5 tips to develop an effective tablet strategy - Mobile Commerce Daily - Columns
Marketers, Here are the Keys to Your IT... →
Marketers Analyze What It Means When Customers... →