February 2012
6 posts
How to Write Call-to-Action Copy That Gets... →
Great basic insights on constructing calls to action that get clicks!
Feb 28th
Mobile-Local Search and Display Ad Clicks Yield... →
Feb 17th
7 Examples of Brands That Pop on Pinterest →
Feb 16th
The Rise Of Content Marketing [Infographic] —... →
Feb 9th
The History of Marketing: An Exhaustive Timeline... →
Feb 9th
How Facebook's 'Frictionless Sharing' Can Create... →
Feb 1st
January 2012
10 posts
“The tablet is outpacing smartphones with an add-to-cart rate of 10.8 percent...”
– 5 tips to develop an effective tablet strategy - Mobile Commerce Daily - Columns
Jan 31st
Marketers, Here are the Keys to Your IT... →
Jan 26th
Marketers Analyze What It Means When Customers... →
Jan 24th
Tablet shoppers outspend PC and smartphone users... →
Jan 19th
How Toshiba Uses Social Media to Make Products Its... →
Jan 18th
Facebook Open Graph Actions Are Coming This... →
Jan 17th
Customer Analytics Definition & Case by Peter... →
Jan 10th
Google+ and Search Engine Listings →
Jan 5th
» On the road with Google Wallet  →
via Drop Labs
Jan 3rd
What Science Can Teach Us →
Choosing Images in B2B Marketing
Jan 1st
December 2011
13 posts
Mobile accounts for 18% of Christmas traffic →
Mobile continues its explosive growth, but note that smartphones and tablets are independent channels.
Dec 29th
6 Do's & Don'ts for Social Business →
Dec 29th
Sharing Trends in 2011 →
Dec 20th
6 Simple Tips to Optimize Your Mobile Website →
Dec 19th
44% Smartphone Penetration in U.S.  →
Dec 17th
Instagram Becomes The Largest Mobile Social... →
Dec 15th
How an Integrated Marketing Campaign Boosted... →
The Modern Media Agency Series is supported by IDG. Where should mobile fit in a promotional campaign? Watch this response to that question from Anna Bager, leader of mobile initiatives at IAB… Media agencies MEC and Ogilvy & Mather faced a tough challenge earlier this year: to grow the amou…
Dec 13th
Dec 10th
2 tags
Dec 9th
569 notes
3 tags
The 95 Year History of Inbound Marketing
While Inbound Marketing, the science of getting found by customers, is a core precept of digital marketing strategy, it is far from a new idea.  The lineage of engaging customers on their own terms traces back to Memphis, Tennessee and the founding of Piggly Wiggly almost a century ago. The brain child of Clarence Saunders in 1916, Piggly Wiggly was the country’s first self-service grocery...
Dec 7th
3 notes
Blogs Rising As Content Marketing Tactic →
Dec 6th
2 tags
The Latest in Social Mobile Local (SoMoLo)
On the heals of Friday’s buyout of Gowalla by Facebook, here is a quick review from Socialfresh of the five hot trends in SoMoLo as we head into 2012. Why Facebook Bought Gowalla and 4 Other Location Marketing Updates
Dec 5th
What's in Your Mobile Wallet? →
A glimpse at the future of payment and loyalty
Dec 1st
November 2011
7 posts
Don't Cut Corners on Ads for Mobile, It's a Unique... →
Nov 30th
No surprise that smartphone loyalty is tied to... →
Nov 29th
Mobile Paid Search Share Expected to Jump →
Nov 28th
2 tags
The Perfect Thanksgiving App
Happy Thanksgiving! Take a few minutes today to check out We &Co, the smartphone home of all things thanking. This start up powers an iPhone app and website allowing customers to recognize great service and good vibes from the staff of a business.
Nov 24th
3 tags
Comments Rule on Facebook
Even if you are not on the front lines of utilizing Facebook, the informatics and research from EdgeRank Checker’s blog are a great source of insight about the shaping digital marketplace. A post this week included a reminder about relative impact of a good old fashion comment in comparison to a “Like” on a Facebook post: For every Like a Post gets, it received on average 3.1...
Nov 23rd
5 tags
An app is not the answer
Great practical insights from Jason Gurwin of PushPins on why mobile marketing can not begin and end with a branded app: My advice is this: It’s ok to have your own app, but your entire mobile marketing strategy should not stop at building one. But if you are going to invest in your own app, make it something that you would want to use. No one wants to download an ad. Building a Mobile...
Nov 22nd
4 tags
The Post PC World
Simeon Spearman’s look at the Post PC World (see below) was a highlight of the recent Digital Atlanta week.  A great insight of Simeon’s presentation is that smartphone Internet activity is a completely different ecosystem from what is happening in the tablet world.  40 millions tablets have been sold in the U.S. in the past 18 months - 11% penetration with so signs of slowing...
Nov 21st