Mobile ad revenues jump 76pc as everyday use grows: IAB - Mobile Marketer - Research

"I think it is very significant [that mobile ad revenue now accounts for close to one-quarter of digital ad revenue],” said David Silverman, a partner at PwC US, which partnered with IAB on the report. “It is indicative of how and where people are accessing online media and how it has become naturally part of our everyday life and is not dependent on being connected to a cord."

Facebook's US Ad Revenues Outpace Users' Average Daily Time Spent on the Site - eMarketer

US adults will spend an average of 21 minutes each day on Facebook in 2014, according to new figures from eMarketer—its first-ever analysis of daily time spent on the social network. Those 21 minutes account for one-third of the time US adults spend each day on social networks, 6.0% of time they spend with digital devices and 2.8% of average daily time spent with all media. Average time spent per day with all major media among US adults will increase by 21 minutes from 2013, according to eMarketer, totaling 12 hours, 28 minutes in 2014.

Report: Online and Digital Ads to Reach 25% of Local Media Revenues in 2015 | Street Fight

Local media revenues are expected to reach $139.3 billion next year, up from $137 billion this year, for a 1.6% growth rate, with digital and online advertising surpassing the one-quarter mark for the first time, according to BIA/Kelsey‘s 2015 U.S. Local Media Forecast.

The decline of the mobile web

cdixon:

People are spending more time on mobile vs desktop:

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And more of their mobile time using apps, not the web:

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This is a worrisome trend for the web. Mobile is the future. What wins mobile, wins the Internet. Right now, apps are winning and the web is losing.

Moreover, there are…

Great insight on apps vs mobile web

Best Use of a Hashtag on Twitter - Shorty Industry Awards

Jazzed for YP’s Promoted Trend campaign to be recognized by the industry.  Big thanks to Matt Singley and team Singely+Mackie for making this happen!

Meet The Guy Who Drove Across The U.S. In A Record 28 Hours 50 Minutes

Great article about one of the most amazing stunts of all time!  Shout out to my buddy David Black for making it happen (and not getting killed in the process).

3 most useful metrics in the new Facebook insights

Really digging the new Facebook Insights Panel!  The visual layout of post statistics is a great way to give colleagues a view of engagement rates for different types of content.

fastcompany:

Prone to losing things? These little Tiles attach to anything, and will alert you via smartphone app where they are. If something is stolen, you can mark the object as a “Lost Item.” This discreetly puts all other Tile app users’ phones on alert, so if another Tile user comes within range of your lost item, their phone will, without them knowing it, send you a notification containing your item’s GPS location. 

Check it out

Brilliant!