Amazon is not a retailer anymore, it is the largest behavioral marketing company in the world.
Yaakov Kimelfeld, chief research officer at Kantar Media Compete, talking to Reuters about the company’s advertising network prospects. (via parislemon)
Social Media Jedi Blog: 12 Personality Types In Social Media Revealed [INFOGRAPHIC]
A new research project investigating the rising influence of social media in people’s lives has uncovered a new breed of internet personalities.
The 12 personality types are:
Ultra
Deniers
Dippers
Virgins
Lurkers
Peacocks
Ranters
Ghosts
Changelings
Quizzers
Informers
Great view of social media participation
Why you should move that button 3px to the left
Braden Kowitz on the importance of the details in design:
There’s a curious brain hack at work here. Our minds are deeply tied to emotional states. Being frustrated or happy changes the way we approach problems. I have certainly been in a bad mood, gotten confused by a product, and found myself repeatedly smashing a button to no effect. In my frustration, I try the same thing, justharder. But it doesn’t help me accomplish my goal.
When we’re happy, using an interface feels like play. The world looks like a puzzle, not a battle. So when we get confused, we’re more likely to explore and find other paths to success. There’s a whole book on this topic: Emotional Design by Don Norman. But here’s the important bit: Getting design details right can create positive emotional states that actually make products easier to use.
UX love
Building Blocks of B2B Social Media from SoCon13
Thanks to the organizers of SoCon13 for the opportunity to leading a session on B2B social media best practices. Here is the deck from my session. You can see the other presentation on the SoCon site.
B2B Social Media Channels
It was a pleasure to share lessons learned from the trenches of B2B social media strategy at last week’s SocialIntel conference. Thanks to everyone who came out!
Ways To Increase A Facebook Page’s Reach Without Paying - AllFacebook
The big three on Facebook are reach, growth and engagement. Here are some tips on feeding the feed.
The Coming Together of Search & Social
Awesome insights on the confluence of social media and search from Prominent Placement CEO Stacy Williams. One of the highlights of this week’s Digital Atlanta presentations.
Facebook Lets Businesses Plug In CRM Email Addresses To Target Customers With Hyper-Relevant Ads | TechCrunch
This week’s Dreamforce event in San Francisco officially established Salesforce.com as the player in enterprise social media, complete with the announcement of Custom Audiece Ads from Facebook.
A select group of firms, including Salesforce.com, now have the ability to target ads on the Facebook platform via email addresses and phone numbers.
The game is afoot!
