The Best and Worst Ways to Handle a Bad Yelp Review - Technology - The Atlantic Wire
When I was working as a social media consultant for small businesses, bad Yelp reviews to restaurants and service businesses were my #1 source for referrals.
This Atlantic Wire article has a fun take on what can sometimes be a disastrous situation. My best advice is not to pick a fight and respond honestly and proportionately.
The World’s Biggest Focus Group and How to Work It | Chinwag - connecting digital people
Great insights from Dave Williams on the power of Facebook as a sentiment tool. Having a social pool for surveys means having an audience. Investing in content and engagement leads to all kind of opportunities for brands!
AmEx Tests New Ways to Transact in Social Media | Digital - Advertising Age
I am calling AMEX as the head honcho in the world of big brand SoMoLo (Social, Mobile Local marketing).
Logic Emotion: Social Business: Where It's Been & Where It's Going
Great insights on the next stage of social media for business
Mothers are more than twice as likely as the general population to say that their brand decisions are influenced by in-store kiosks
Sales Versus Surveys
When comScore released their latest U.S. smartphone market share numbers earlier today, I was a bit confused. According to comScore, Google (Android) usage surpassed 51% last quarter. Apple (iPhone) meanwhile, was at 30.7%. Those numbers alone aren’t necessarily surprising, comScore measures overall market usage, not just new sales and Android devices (as a whole) had been outselling iPhones for much of the last couple years.
But something happened last quarter. On the nation’s two largest carriers, Verizon and AT&T, the iPhone actually outsold all Android devices — combined. The nation’s third-largest carrier, Sprint, did not give a number for total smartphones sold last quarter. But they did disclose that they sold 1.5 million iPhones, which was higher than expected. Given the numbers, it sure seems like the iPhone is the majority of their smartphone sales as well — maybe by a lot — but it’s hard to know for sure. Yet, according to comScore’s numbers, Android market share rose 3.7% versus 1.1% for the iPhone.
This leaves two distinct possibilities.
The real skinny on mobile segmentation
Local To Account for Two-Thirds of Mobile Ad Spend in 2016
Mobile enables true local!
SEO Is Dead | Marketing Technology Blog
SEO wake up call from Douglas Karr
